Blair Page

Shock Therapy Rebuilding | Seasonal | Remote

Product Manager · Front-End Modernization & Rider Engagement

• Currently leading the strategic modernization and phased rebuild of the Shock Therapy Rebuilding digital platform, transitioning legacy WordPress-dependent infrastructure toward a lean, scalable, front-end driven architecture focused on performance, agility, maintainability, and long-term digital growth.
• Managing product roadmap planning, agile iteration workflows, UX/UI prioritization, deployment coordination, and modernization initiatives supporting improved rider interaction, customer engagement, and mobile-first digital experiences.
• Driving front-end modernization initiatives involving responsive UI systems, lightweight deployment methodologies, SEO optimization, analytics instrumentation, and scalable content delivery strategies designed to reduce technical overhead and improve responsiveness across desktop and mobile environments.
• Supporting integrated social media engagement strategies involving TikTok, GoPro, Instagram Reels, and YouTube Shorts workflows to improve click-through engagement, rider participation, and organic traffic growth across motorsports and off-road communities.
• Developing rider-focused engagement concepts encouraging bikers, racers, and off-road enthusiasts to upload trail footage, race clips, suspension setups, build showcases, and performance highlights within a more socially interactive and media-forward ecosystem.
• Leveraging analytics and engagement metrics to evaluate session retention, social referral performance, rider interaction behavior, and embedded media engagement while contributing to scalable front-end modernization aligned with agile product development methodologies and modern web standards.

Full Stack AWS OpenStack Hybrid Cloud Data Ops Engineer

Upwork · Freelance · Remote (Las Vegas, Nevada, United States)

• Provide freelance services as a Database Administrator (DBA), AWS Cloud Engineer, and E-Commerce Full Stack Developer, specializing in high-performance production systems where scalability, uptime, reliability, and user experience directly impact business operations and revenue.
• Design, implement, and optimize data-driven architectures across SQL and NoSQL environments, supporting SMB and enterprise platforms in AWS, hybrid cloud, and distributed infrastructure.
• Optimize database performance across MySQL, MariaDB, PostgreSQL, MongoDB, SQLite, and AWS-managed services including RDS, DynamoDB, and Redshift, covering query tuning, indexing strategies, high CPU utilization, locking, deadlocks, concurrency issues, and production instability.
• Design and implement high-availability database architectures using replication, clustering, Percona XtraDB Cluster (PXC), Galera, failover strategies, and distributed database design to improve resilience, consistency, and fault tolerance.
• Configure and optimize ProxySQL and HAProxy for load balancing, read/write splitting, traffic routing, high-availability access patterns, and scalable database connectivity across production environments.
• Implement caching and performance optimization strategies using Redis, Memcached, AWS ElastiCache, and CloudFront CDN delivery, coordinating cache consistency, session persistence, cart behavior, and reduced latency across application, database, cache, and edge layers.
• Architect, deploy, and scale AWS infrastructure including EC2, RDS, DynamoDB, S3, CloudFront, and serverless services such as AWS Lambda, with focus on performance optimization, cost reduction, stability, and long-term maintainability.
• Execute database migrations, replication strategies, data synchronization workflows, and version upgrades with zero or minimal downtime, using rollback-aware and production-safe deployment practices to protect data integrity.
• Develop and optimize full-stack e-commerce platforms including WordPress, WooCommerce, and Magento, covering backend systems, frontend performance, checkout workflows, API integrations, headless architecture support, and conversion-focused UX improvements.
• Build and maintain REST APIs, webhooks, microservices-oriented workflows, and distributed system integrations that support reliable data movement between frontend, backend, cloud services, and third-party platforms.
• Deliver measurable outcomes including improved database performance, increased uptime, scalable infrastructure, reduced operational and cloud costs, and more stable production systems under real-world load.

Front-End Development & UX Design Intern

Premium Technologies UK

• Delivered responsive, mobile-first web interfaces using HTML5 and CSS3, ensuring seamless performance across all major browsers and devices while improving overall usability and accessibility.
• Led the integration of real-time API data, including weather services, by researching, selecting, and implementing RESTful solutions that enhanced application functionality and user interaction.
• Contributed to UI/UX redesign initiatives by creating high-fidelity wireframes, prototypes, and visual mockups, accelerating development cycles and aligning digital experiences with updated branding standards.
• Strengthened search visibility and user engagement by producing SEO-driven content, applying keyword research, and optimizing on-page elements to improve ranking performance.
• Improved website performance and reliability through detailed CMS audits, identifying technical issues and implementing front-end enhancements that increased load efficiency and user experience.
• Collaborated within a fast-paced development environment to support bilingual functionality and ensure all features met quality, accessibility, and pre-deployment standards.
• Played a key role in bridging design and development by translating user needs and visual concepts into functional, high-performing web solutions that delivered measurable improvements in usability and site performance.

L3 Linux Managed Applications & Hosting Support Engineer

Liquid Web · Nexcess CloudSites · Remote

• Delivered L3 support SMB & Enterprise for Linux-based hosting and hybrid cloud environments with customers such as Server, Supported Stack, and Database Troubleshooting & Performance Tuning in SalesForce SMB & Enterprise Customers GameCrazy, Kate Spade in SalesForce while resolving complex issues across LAMP (Linux, Apache, MySQL, PHP) and LEMP (Linux, NGINX, MySQL, PHP) stacks, as well as OpenStack-based infrastructure and hosting control panels including cPanel, Plesk, and InterWorx, ensuring SLA-driven uptime, rapid recovery, and production stability.
• Deployed, administered, secured, and optimized CMS and eCommerce platforms including WordPress, WooCommerce, Magento, and Django for high-performance production workloads, improving scalability, reliability, and overall customer experience through structured configuration, plugin/module management, and platform hardening.
• Optimized server and application performance through implementation and tuning of caching, indexing, and messaging technologies including Redis, Varnish, ElasticSearch, Solr, and RabbitMQ, along with PHP-FPM process management, significantly reducing page load times and improving backend efficiency.
• Automated backend operations and deployment workflows using Galera, MongoDB, PostgreSQL, Redis, ElasticSearch, HAProxy SSH, FTP, WP-CLI, Cron scheduling, DNS management, email configuration, and plugin lifecycle control, enabling consistent system stability, scalable updates, and efficient large-scale WordPress administration.
• Administered hybrid Linux and Windows environments across distributed hosting platforms, supporting Debian with Apache and PHP alongside Windows Server with IIS (.NET) and Node.js applications, achieving full cross-platform compatibility and reliable service delivery, including CloudSites-based deployments.
• Managed database performance, integrity, and security through MySQL optimization, query tuning, and enforcement of security protocols, combined with Cron-based backup strategies and disaster recovery planning, maintaining 0% data loss and continuous 24/7 uptime.
• Troubleshot and supported containerized and service-based architectures including Docker-integrated workloads and supporting services such as Redis, ElasticSearch, and Varnish, consistently resolving incidents within SLA thresholds and maintaining production reliability.
• Maintained security compliance across CMS ecosystems including WordPress, Joomla, Drupal, phpBB, and MediaWiki, aligning with PCI-DSS and OWASP best practices to ensure platform integrity, prevent vulnerabilities, and sustain 0% data breach incidents.
• Administered and resolved issues across DNS, email systems, plugins, and application dependencies, ensuring seamless end-user experiences and dependable service delivery across hosting environments.
• Recognized in Liquid Web’s Women in Technology feature for leadership in server performance tuning and contributions to open-source support initiatives (https://www.liquidweb.com/blog/women-in-technology-blair-page/).

Technical Support Engineer (IaaS)

UpCloud · Remote

• Supported Linux and Windows IaaS platforms across remote cloud environments, consistently contributing to 99.999% uptime through proactive system administration, incident response, and infrastructure reliability best practices.
• Delivered full-scope technical support under a “reasonable endeavors” model, addressing all requests entering the support queue—from CMS configuration and application installation to troubleshooting, DevOps workflows, and infrastructure-level guidance—providing actionable recommendations across a wide spectrum of customer environments regardless of scope boundaries.
• Worked across distributed systems, virtualization platforms, software-defined networking (SDN), and Infrastructure as Code (IaC) using Terraform and Puppet, improving deployment consistency, scalability, and operational efficiency within multi-tenant cloud environments.
• Administered and supported platforms including WordPress, WooCommerce, Magento, Drupal, Joomla, Django, and Node.js-based applications, as well as containerized workloads utilizing Docker and Kubernetes K8s, covering provisioning, configuration, scaling, and production issue resolution.
• Managed database environments including MySQL, MariaDB, Percona Server, and MongoDB, performing performance tuning, query optimization, replication awareness, and maintaining data integrity across high-availability production systems.
• Performed infrastructure and network diagnostics using MTR, traceroute, and ping to analyze latency, packet loss, and routing paths, correlating results with DNS resolution, port connectivity, SSL/TLS negotiation, and service behavior to identify upstream provider issues, firewall constraints, and misconfigurations.
• Provided cross-functional support spanning API integrations, operating systems, high availability (HA) configurations, distributed architecture, security hardening, networking (TCP/IP), and deployment pipelines, while contributing to migration planning, licensing considerations, abuse handling, and account-level issue resolution.
• Supported hosting and control panel ecosystems including Plesk, cPanel, and Virtualmin, alongside automation and version control workflows using Git, enabling effective management of web hosting environments, mail services, and application stacks.
• Demonstrated broad operational capability across installable technologies and customer-requested software, enabling support for diverse stacks and rapid adaptation to new tools, frameworks, and platform requirements in live production environments.
• Authored and published a technical tutorial, “How to Install Single Node WordPress LEMP on CentOS 8”, including architectural guidance on decoupling and scalability, contributing to customer self-service documentation and knowledge sharing.
• Maintained consistently high customer satisfaction, achieving weekly 80–100% approval ratings through clear communication, effective troubleshooting, and delivery of practical, results-oriented solutions.
• Participated in company travel and collaboration initiatives in Finland and Malaysia (Langkawi), aligning with global team operations and contributing during a period of organizational growth, including UpCloud securing €18 million in funding to accelerate platform expansion and international presence (UpCloud Secures €18 Million Funding to Fuel Growth).

AWS Full Stack Developer · Desktop Support · Graphic Design & Promotions

National Specialties LLC · Contract · Hybrid (Saginaw, MI / Seattle–Tacoma–Lakewood, WA)

• Consolidated technical infrastructure and assets into AWS, including the migration of 23+ domain names and the creation of approximately 50 S3 buckets (including static website hosting configurations), improving cloud storage efficiency and reducing operational costs by 30% through optimized S3 architecture, lifecycle policies, and storage tiering strategies.
• Developed and optimized a WooCommerce e-commerce platform using Redis, Nginx, MySQL (RDS), PHP-FPM, Zend OpCache, and CentOS 7, incorporating performance tuning at the web server, caching, and database layers to significantly improve site load speed, session handling, and platform stability.
• Integrated Jetpack and advanced WooCommerce plugins to enhance functionality, scalability, and performance for high-volume e-commerce operations, including testing, validation, and deployment of multiple plugins such as a customizable T-shirt builder to expand product personalization capabilities and increase user engagement.
• Integrated distributor systems including SanMar and Rothco using drop-shipping workflows, structured import/export synchronization, and SOAP API calls to automate product data exchange, inventory updates, and order fulfillment processes.
• Implemented an enterprise backup and disaster recovery strategy using AWS Snowball to securely migrate and protect CNC, laser, embroidery, and graphic production assets across workstations and NAS systems, maintaining 0% data loss and ensuring long-term data durability.
• Configured and supported a Virtualmin-based mail server environment to assist with Zendesk ticket routing and reduce QuickBooks field-level errors, contributing to improved customer support workflows, reduced response times, and a 25% increase in customer satisfaction.
• Introduced and configured Trello and Slack collaboration workflows, improving project visibility, task tracking, and internal communication efficiency by 50% across distributed teams.
• Designed promotional graphics and logos in CorelDRAW for direct-to-garment printing, CNC/embroidery workflows, and marketing campaigns, including production materials for WordCamp Seattle 2018.
• Managed and scheduled social media campaigns via Hootsuite, increasing brand engagement, campaign consistency, and online visibility through structured content delivery.
• Built and maintained a Confluence knowledge base, deploying a centralized KB server and curating internal documentation, including HR self-service resources and operational guides to improve employee onboarding and support efficiency.
• Developed and maintained a Sage website integrated with operational and e-commerce systems, contributing to early-stage architecture and functionality, though some configurations remained incomplete due to business transition and ownership changes.
• Worked within evolving business conditions where certain configurations and implementations were paused, disabled, or left incomplete as part of a broader transition related to prospective ownership changes, while still ensuring stability and continuity of critical systems.

Associate DBA Technical Services Engineer

Percona · Remote

• Provided production-level MySQL, MariaDB, Percona Server, and MongoDB support for enterprise clients, including environments such as RDS, MySQL Master HA, and Percona XtraDB Cluster (PXC).
• Responded to critical incidents via PagerDuty while on-call, working directly with customers such as Fitbit, Vimeo, and Airbnb through Slack and Zendesk, resolving high-severity alerts and reducing MTTR.
• Performed incident troubleshooting across key metrics including Number of Threads, CPU utilization, Free Memory, Load Averages, Max Connections, and Low Disk conditions, ensuring rapid diagnosis and resolution of performance issues.
• Tuned database performance, resolved resource contention, and maintained high-availability topologies, while supporting emerging tooling such as ProxySQL and Percona Monitoring and Management (PMM).
• Ensured backup continuity using Percona XtraBackup and mydumper, including investigation and resolution of failed S3 uploads and backup processes, achieving zero data-loss incidents.
• Improved monitoring and alerting through Nagios, performing threshold adjustments and leveraging preconfigured Ansible wrappers and automation tooling to enhance operational efficiency.

AWS Magento E-Commerce Full Stack Developer

craftartedu.com· Contract · Remote (Tacoma, WA)

• Administered AWS environments and delivered infrastructure optimization strategies, improving performance and cost efficiency.
• Managed a hybrid Magento v1 e-commerce platform integrated with a custom Java application across Linux and Windows.
• Performed core-level Magento v1 customizations supporting advanced business logic and integrations.
• Prepared for upgrade to Magento v2 from v1, modernizing security, scalability, and performance.
• Maintained 100% uptime during platform optimization and upgrades.
• Implemented automated AWS backup and retention policies, achieving zero data loss.

AWS WooCommerce WordPress Full Stack Developer

SydneyKrey· Contract · Remote (Tacoma, WA)

• Developed, hosted, and maintained a high-availability WooCommerce/WordPress website on AWS, implementing best practices for scalability, performance, security, and transactional reliability.
• Administered EC2 instances with optimized AMIs, S3 object storage for product assets and media, Route 53 for DNS routing, and RDS (MySQL/MariaDB) for product catalogs, order data, and transactional databases.
• Configured Redis and Memcached for object and page caching, integrated Amazon CloudFront as a CDN for global product delivery, and tuned Nginx/Apache with PHP-FPM for high-performance e-commerce traffic.
• Implemented Elastic Load Balancing (ELB) and Auto Scaling groups to handle seasonal spikes, flash sales, and high concurrent user loads, ensuring 99.99% uptime during major campaigns.
• Implemented IAM roles, security groups, VPC segmentation, SSL/TLS certificates, and daily backup strategies to secure customer data, order transactions, and sensitive e-commerce information.
• Collaborated on branding, UX/UI design, and digital content for a public figure featured on RollingStone.com and Playboy.com, Suicide Girls, Gathering of the Juggalos & ICP events, integrating e-commerce merchandising, promotional campaigns, and interactive content for customer engagement.
• Contributed to media production including her appearance in the Five Finger Death Punch “House of the Rising Sun” video (link), supporting digital promotion and public engagement efforts.

Linux Administrator / Cloud Ops / Infrastructure

Rackspace Technology · Full-time · Hybrid (San Antonio, TX)

• Provided 24/7 international and after-hours support for e-commerce clients, including direct calls from multiple regions and rollovers from the International/London After Hours & E-commerce teams. Managed ticketing and phone support to ensure SLA compliance and customer satisfaction.
• Administered Linux systems (Red Hat 6–7, CentOS, Ubuntu) across LAMP and LEMP stacks, supporting WordPress, Magento, Drupal, and Joomla environments. Performed system maintenance, patching, security updates, kernel tuning, and performance optimization.
• Managed MariaDB, MySQL, Percona XtraDB Cluster (PXC), and Galera clusters, including replication, failover, consistency checks, backups, recovery, and query optimization to ensure data integrity and high availability.
• Configured caching and content delivery networks using Redis, Memcached, Varnish, and edge acceleration. Optimized application performance, reduced latency, and supported high-concurrency e-commerce workloads.
• Provided situational support for Docker, Ansible, Node.js, Git, Java, JBoss, Tomcat, Puppet, ElasticSearch, ELK stack (Elasticsearch, Logstash, Kibana), Solr, Sphinx, and Ruby frameworks. Collaborated with client development teams to resolve incidents in unsupported or edge environments.
• Responded to live incidents for mail, NFS, SSH, FTP, SSL, clustering (RHCS), storage, load balancing, Load Average, Low Disk, Free Memory, and CPU alerts. Troubleshot issues across OS, database, caching, and application layers, ensuring minimal downtime.
• Designed, deployed, and maintained OpenStack orchestration templates and Heat stacks for VM provisioning, configuration management, rollbacks, and orchestration failure recovery. Worked closely with engineering teams to coordinate stack updates and maintain high reliability.
• Worked with DRAC and iLO interfaces for remote server access, occasionally interacting with VMware ESXi hosts and VDI chains. Collaborated with DC Ops, SAN, and physical infrastructure teams to address hardware-level issues without direct hypervisor access.
• Coordinated with network, DNS, and storage teams to execute tasks that intersected OS-level responsibilities, including RAID troubleshooting, storage replication, and network adjustments. Utilized commands such as hputils, omreport, and xe for diagnostics and orchestration support.
• Monitored systems, databases, caches, and applications using native Linux tools, Nagios, and ELK dashboards. Analyzed logs, triaged alerts, and proactively resolved performance or stability issues.
• Executed disaster recovery drills, failover testing, and backup verification across Rackspace Cloud, OpenStack, and dedicated environments, ensuring high availability and integrity of critical e-commerce workloads.
• Optimized system, database, caching, load balancing, and application performance, identifying bottlenecks and recommending infrastructure improvements to support high-traffic and mission-critical client operations.
• Documented operational procedures, edge case scenarios, and best practices for unsupported or less common technologies. Contributed to team knowledge sharing, escalation procedures, and continuous process improvements.

Co-Founder & Full-Stack Developer

String Theory Software Inc. · Startup · Michigan

• Co-founded a technology and creative services startup delivering web, application, and digital media solutions to 15+ small business clients. Oversaw project planning, client communications, and technical architecture decisions to ensure scalable and maintainable solutions.
• Designed and developed company branding, websites, and custom front-end interfaces. Implemented responsive design practices, cross-browser compatibility, and optimized performance for faster load times and improved user experience.
• Produced and edited a regional television commercial aired on The CW network, expanding brand visibility by over 10,000%. Managed pre-production, scriptwriting, filming coordination, and post-production editing to meet broadcast quality standards.
• Delivered software solutions for regional media and entertainment organizations, improving workflow and audience engagement. Integrated content management systems (CMS), automation tools, and reporting dashboards for measurable performance improvements.
• Collaborated with WWE talent on promotional media, strengthening marketing reach and industry credibility. Coordinated creative assets, scheduling, and distribution for promotional campaigns, enhancing audience interaction and fan engagement metrics.
• Contributed to early-stage game development using the Unity engine, expanding interactive media capabilities. Implemented 3D assets, basic gameplay mechanics, and prototyping to validate interactive concepts.
• Implemented basic back-end functionality using PHP and MySQL to support dynamic web content and client portals, ensuring secure data handling and reliable server responses.
• Developed internal tools for project tracking, client reporting, and digital asset management, streamlining team collaboration and reducing turnaround time for deliverables.
• Performed testing and quality assurance across web, media, and software projects, identifying and resolving bugs, improving usability, and maintaining high standards of client satisfaction.

Game Server Administrator & Developer

Private Ragnarok Online Servers · Freelance · Remote

• Designed, hosted, and maintained private MMORPG servers, initially managing smaller user loads and gradually scaling the ability to support 300+ concurrent users (depending on year and which server originally was not so easy). Achieved 99.9% uptime in later years after implementing database and infrastructure improvements.
• Developed custom game content including NPCs, quests, items, and dungeons using Lua scripting and C/C++ for server-side logic and gameplay mechanics.
• Managed MySQL databases, migrating from early MyISAM tables to InnoDB for improved reliability, transactional support, and data integrity, while also maintaining SQLite and flat-file storage where appropriate.
• Handled sprite and asset integration, version control with SVN, and coordinated collaborative development workflows with other server administrators and content creators.
• Built and moderated community forums using phpBB, implemented automated user management scripts, and organized community events to drive sustained player engagement and retention.
• Implemented server optimizations including caching, load balancing, and performance monitoring, significantly improving server stability and responsiveness over time.
• Designed and enforced security measures against common exploits, ensuring fair play and protecting user data.

Retail Sales Associate · Alternative Fashion & Pop Culture Merchandising

Hot Topic · Lansing, Michigan · Part-Time Retail

• Delivered high-energy customer engagement and consultative retail sales support within a fast-paced alternative fashion and entertainment merchandise environment, assisting customers with apparel, accessories, licensed music merchandise, collectibles, footwear, cosmetics, and pop-culture products.
• Maintained visual merchandising standards across featured displays, promotional product walls, graphic tees, jewelry, band merchandise, seasonal launches, and branded lifestyle collections, contributing to an engaging in-store customer experience.
• Assisted with inventory organization, stock replenishment, shipment processing, SKU tracking, and backroom operations while ensuring accurate floor presentation and product availability during high-traffic retail periods.
• Supported point-of-sale (POS) operations including cash handling, customer checkout, returns, exchanges, loyalty program interactions, and transactional accuracy while maintaining strong customer satisfaction standards.
• Developed strong product knowledge across music, gaming, anime, alternative fashion, punk/goth culture, licensed entertainment merchandise, and emerging youth retail trends, improving upsell opportunities and personalized customer recommendations.
• Alternative Fashion Merchandising Visual Display · Product Presentation · Trend Retail
• Music & Pop Culture Retail Licensed Merchandise · Customer Engagement · Collector Products
• Customer Experience & Sales POS Operations · Upselling · Brand Interaction